homepage

    0513-87520520


​​BEYOND THE DREAMS IS NOT A DREAM!
Product center
我们一直认为:产品的研发与搭配不能离开信息的吸取以及用户的反馈。良好的产品需要用户在使用过程中不断的提出宝贵意见以及我们应该在不同程度的了解外界信息以及相关常识的同时进行设计与研发。
新闻中心
News center
We have always been thinking that product development and combination will not leave information and user feedback. Good product users in use process need to continue to put forward valuable advice and we should be in different levels of understanding the outside world of information and related knowledge at the same time to carry on the design and development.
NEWS CENTER

Where you are


currently:

These Instagrams will challenge you to rethink how you see rock climbers
Source: | Author:pmo433a7c | Publish time: 2017-05-25 | 1655 Views | Share:

If you close your eyes and think of an avid rock climber, you probably have a distinct image in your head.

Many people see rock climbers as elite athletes who can scale dizzying heights. They’re people who can climb hard, reach epic summits and have no fear when it comes to their undoubtedly dangerous sport.

Irene Yee, or @ladylockoff as she’s known on Instagram, wants to break that stereotype, because for Yee, rock climbing is for anyone.


© Irene Yee

By day, Yee is a carpenter for Cirque du Soleil. But on the weekends, she heads to Red Rocks, just outside her home in Las Vegas, to capture photographs of herself and her fellow climbers as they practice their favorite hobby. Her photographs mostly showcase female amateur climbers.

Yee likes to highlight how diverse the sport of climbing really is. On her Instagram, her some 33,000 followers can see climbers of various ages and skill levels scaling all kinds of challenging heights. Yee’s photographs are candid as well, capturing not only successes, but also mishaps, fear and determination.

Yee told online magazine, Outside, “Climbing teaches you who you are, including acceptance of your situation. Sometimes we’re sitting on ropes thinking about the next move or just giving ourselves a break. It’s my job to show those things, because that’s what happens. We just don’t often see it in social media or magazines.”

According to Outside, Yee’s favorite shots are the ones in which the viewer can tell the climber is conquering their fear.


© Irene Yee

© Irene Yee

For the longest time, Yee, with her bright red hair, bright clothing and outspoken demeanor, thought she would never be a climber. It wasn’t until she saw images of pro-climber Sasha DiGiulian that Yee became convinced.

“I thought: You can be girly and still rock climb? I realized that just because I didn’t fit into the mainstream perception of what climbing is, that didn’t mean I couldn’t be a climber,” she told Outside.


© Irene Yee

In Yee’s opinion, professional climbing photography can be a little sterile. “Most climbers aren’t professional climbers,” she said, adding that, “a lot of photographers I’ve met are people who document. I interfere, because I’m part of the group. I’m up on that line screaming, ‘You got this!’ I love seeing women try new things, and I love the psych level and determination that comes from being part of a group of women who are stoked to be out together,” she said.

Yee hopes that her Instagram will empower women especially. “Social media is an incredibly powerful platform for telling us that this thing we thought was true is not true at all,” she said.